Valentine's Week · Day 6 of 8 · 12 Feb
Happy Hug Day
When you can't be there, send the next best thing.
Tap for a hug
Friday, 12 February 2027
Hug Day wishes, ready to send
Short, heartfelt words you can send in one tap.
"Sending you the longest hug from wherever I am. Happy Hug Day."
"Your hugs are where I feel most at home."
"Close your eyes. That's me, hugging you right now."
Interactive surprise
Or send a hug they can hold
Door 6 of an 8-day Valentine's Week gift. They hold the screen, two knit sleeves close round a heart, and your note appears inside the hug. One WhatsApp link.
- Opens at midnight
- Your photos and letter
- Preview free
Preview free · Pay only if you love it
Small ways to celebrate
Thoughtful touches that mean more than grand gestures.
- Hold on for 20 seconds A long hug says more than a quick one. Count if you have to.
- A video call hug Far apart? Call, and hug your pillow at the same time.
- A hug in writing Tell them the last hug you remember, and why it stayed with you.
Frequently asked questions
Everything about Hug Day and digital surprises.
When is Hug Day 2027?
Friday, 12 February 2027. It's day 6 of Valentine's Week, which runs from Rose Day on 7 February to Valentine's Day on 14 February.
What is Hug Day?
Hug Day is the sixth day of Valentine's Week, for holding the people you love a little longer.
Can my surprise open at midnight?
Yes. In the Valentine's Week gift, the Hug Day door opens at midnight on 12 February.
Does the recipient need to download an app?
No. It's one WhatsApp link that opens in their phone's browser.